How to Use Facebook to Drive More Appointment Bookings
As of June 2019, Facebook had an average of 1.59 billion daily active users, easily making it the world’s largest and strongest social network.
With all those people logging into the site, it’s almost a no-brainer that you have customers using this massive social network. That’s why it’s essential to engage in Facebook marketing activities and continuously drive traffic to your page.
The question is, what should people do when they land on your Facebook profile? The answer varies from one company to the next, but if your business runs on appointments (i.e., you have a salon, spa, or barbershop), then one of your primary objectives should be driving Facebook appointments.
And that’s exactly what we’ll discuss in this post. You’ll learn all about Facebook appointments and discover ways to increase them for your business. You’ll also meet other entrepreneurs who are successfully using Facebook to increase their bookings.
What are Facebook Appointments?
Facebook Appointments are a service offered by the social network that enables businesses to schedule bookings on their page. This is typically done by adding a “Book” button to their business profile.
Facebook has a native Appointments feature which allows you to collect and manage appointments from your page. This is a convenient and free option, but a big downside is it doesn’t offer real-time availability, nor does it automatically sync with your calendar.
These shortcomings could result in double-bookings, which diminishes the customer experience. Let’s say a client decides to schedule an appointment on your Facebook page. But because the feature doesn’t sync with your salon’s calendar, the client inadvertently books a slot that’s already been taken. In this instance, you’d be forced to cancel or move one of your bookings.
So how can you avoid these scenarios? The key is to link your appointment webpage to your page’s booking button. By connecting your appointment software to Facebook, you can ensure that your schedule is synced across all your booking platforms.
Below, we’ll walk you through the exact steps of how to do just that.
How to set up Facebook appointments
You can get up and running with Facebook appointments in just about the same amount of time it takes to read this post.
All you need to get started is:
- Admin permission to your Facebook page
- Your booking URL
Time required: 5 minutes or less
Login to your page as an admin and click the “Add a Button” link right underneath your cover image.
Facebook will then ask you where you want the button to send people. As mentioned earlier, you’re better off linking to your scheduling page to keep all your booking in sync. So, select the second option, which says “Link to Website”
Enter your booking URL into the box and hit “Save”.
And that’s it! Once you’ve completed these steps, the booking button will show up on your Facebook page. Here’s a good example of what the “Book Now” button looks like in action. Kinetic Body Therapy in New York has the “Book Now” button on its Facebook business profile, which leads to their Genbook scheduling page.
How to increase appointments on Facebook
Now that you know how to add an appointment button on Facebook, let’s talk about how to increase your bookings. Here are a handful of creative ideas you can try on the site.
1. Spotlight stellar customer reviews
A frequent and successful Facebook Page post type we see is the review-share. All you need to do is take a screenshot of a recent review that you receive and then post it an image on your Facebook business profile.
Doing so shows those who are visiting your Page how loved and celebrated your business is. As we know, positive reviews are a major factor in customers’ booking and purchasing decisions. As such, it’s important that you showcase them!
2. Share and fill upcoming appointment availability
Facebook’s timeline makes it especially useful for filling last-minute availability on your business’s calendar. All you need to do is mention that you have a few spots open on a given day/week, and share the link to your Online Scheduling Page (found in your Genbook account’s Settings tab). Customers can then book those last few openings, filling up your schedule and raising your business’s earnings.
3. Spread the word about offers and specials
Whether you’re running a daily deal (like a Genbook Offer or Groupon) or another type of special, you’ll definitely want to publicize and promote it on your Facebook Page. Deals and specials can bring back customers who are still fans but haven’t visited your business in a while, and they can attract new customers who may have previously been on the fence about trying your services (especially if you choose to boost your post or create an ad).
Not to mention, specials are a great way to reward existing customers for their loyalty.
Speaking of which, if you run a loyalty program, promote it regularly on Facebook. Educate customers on how your program works and the benefits clients can receive from supporting your business.
4. Show off your great work
Don’t forget to showcase the work and results you’ve achieved for your clients. This practice is particularly useful for salons and barbershops. Snap photos or videos of the cuts and styles that you’ve created. When people see the top-notch work that you’re doing, they’ll be more inclined to book!
Here’s a cool example from Razorfade Barber Shop.
5. Spell it out for your customers
Finally, never underestimate the power of being direct. If you want people to book an appointment, tell them.
Check out this example Wisecuts. In it, the Wisecuts team encouraged people to book their VIP cut, and they listed the different services that came with the VIP package. And to make the post more attractive, they added a couple of photos to show what the services look like in action.
Do the same thing on your Facebook page! If your schedule is looking a bit empty, it helps to post promotional content regularly. Just make sure to mix up your content calendar with non-promotional posts, so people still get value out of your page.
Facebook appointments can do wonders for your bookings
Facebook doesn’t just have a massive user base, its appointment functionalities can help you boost your bookings. If you’re not taking advantage of these features yet, it’s high time to do so!