Genbook’s fantastic online scheduling software allows your customers to access great offers, which are easy to set up (check out how here). But why or when should you offer a deal?

Seasonal

Whether you’re offering a March Madness Special, or a Spring Special, you’re bound to get a lot of people excited. You already have to choose a specific time period for the offer to go on for, but by making it a seasonal or monthly offer, the customer will then know that the offer finishes at the end of that month or season. It then means that your customer is more likely be in a hurry to purchase the offer if they know it’s only on for one month or one season. Give your offer a stand-out title like ‘April Appreciation’ or ‘Winter Warmer’ to engage with your customers. Alliteration always works!

Holidays

Ah, the holidays. Mothers Day Specials, Christmas Specials, Independence Day Specials…so many times of the year to offer specials! If it’s getting close to Mother’s Day (which is in May), then start your offers in April, and make sure it’s something a customer would actually want to buy for their mom. So, for example, if you’re a massage therapist, you can offer a one-off Mother’s Day Massage Special. But if you’re an Accountant, your customers may not want to buy a Mother’s Day Money Management Course. Save the Accounting Specials for tax time!

New customers

Want to attract new customers? There’s no better way than to offer a First-Time Customer Special! You’re basically giving the potential customer an incentive to come to you instead of to a competitor, and it’s all available through our online scheduling software. Make sure the special is good enough to get them to stop scrolling through Facebook and click on the link. So, don’t offer a New Customer Special (2% Off), because you’re not very likely to get anyone buying the offer. Make the customer feel special for being a newcomer, and keep them coming back!

Series

The gift that keeps on giving. If you have a series of six offers, there’s more of a chance that the customer will continue using you than if it’s a one-off (though you have to still do a good job!). It also means your customers will either be able to see an improvement over the course of the series (if the service is something like a Series of Six Bootcamp Classes), or they will be able to recognize the consistency in your work (Series of Three Spray Tans).

Ol’ fashioned

There’s nothing like standard special offers. Half price for a haircut? We’re sold! People love finding deals on the Internet. Make the offer title short and sharp, for example, “Wash, Cut & Blowdry $75 (Usually $150)”. Your customers will want to know how much you usually charge for the service so they feel good about buying the offer.

Have a small-to-medium business? Why not try Genbook’s 30-day free trial to make life less stressful!

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