7 min read

Social Media Planning Tools
Social Media Planning Tools

Social Media Planning Tools: A Unique List for Small Business Entrepreneurs [2020 Edition]

Ready to level up your social media game? Check out this curated list of social media planning tools specially created for small business entrepreneurs! 

Now, there are tons of social media planning tools that are available out there, and picking the right ones for your small business may get a little overwhelming! 

That’s why we’ve cherry-picked the ones that’ll make the most sense for a small business like yours. For your ease, we’ve split them into sections, added some tidbits about what they do and how they’re priced. 

And we hope that they’ll help you make an informed decision before you sign up. 

So let’s get to ‘em! 

Social Media Planning Tools: Design

1. Venngage 

Crafting a list of social media planning tools and not mentioning Venngage? That’s unheard of. The tool offers a variety of designs and templates for you to create striking social media posts and banners. 

Here’s their team explaining graphic design trends in 2020 that you can make use of:

Pricing: Venngage offers a FREE, as well as a business and a premium plan to its users. These are priced at USD 49 and USD 19 per month, respectively. Download our social media starter pack and get 20% off on their plans. 

2. Canva

Canva is one of the most simple and intuitive social media planning tools available in the market today. From social media posts to banners to posters…there are tons of ready to use templates and design elements that you can play with. 

Here’s a quick tutorial that will come in handy if you’re using the platform for the first time.

Pricing: Canva has a FREE as well as a PRO version available. The PRO version is priced at USD 9.95/month. 

3. Sprout Social Landscape 

Each social channel has separate dimensions that they support and that’s why getting the size right can be a bit tricky. Sprout Social Landscape was created to solve this problem. All you need to do is upload the image and choose the social media channel and voila, it’s done! 

Sprout social landscape

Pricing: Sprout Social Landscape is a FREE tool. 

4. Over

Ever looked at an Instagram page with envy? Of course, we all have been there, haven’t we? In a visual world, not having the perfect feed is a sin. And that where Over comes in. The tool has some inspiring templates, tools, and effects to make your brand and personal art projects shine.

Here’s how you can create faster Instagram Stories using this tool:

The app is available on both iOS and Android. 

Pricing: The app is FREE to download and has in-app purchase offers. 

5. Bannersnack

Bannersnack is a quick online banner generator. You’ve got a great feed, but you need an outstanding banner too. Bannersnack is packed with over 1,000 layouts for social media platforms including Facebook, Instagram, Youtube or Twitter. 

Here’s a quick tutorial on getting started with the tool:

Pricing: Bannersnack has a variety of plans for ranging from a FREE version to a one that costs USD 36/ month.  

6. Visme

Visme is an all-in-one content creation tool with the mission of empowering anyone with any level of design skill to make beautiful creations. With an easy-to-use design interface, tons of design elements, and thousands of premade templates to get started, it has never been easier to create the branded content (especially infographics) you need for your business. Access millions of stock photos, thousands of icons and illustrations, data visualization tools, and more right inside Visme’s design dashboard.  

Pricing: Visme has a variety of plans for ranging from a FREE version to a one that costs USD 25/ month.

Social Media PlanningTools: Image Editing

1. VSCO

When it comes to editing an image like a pro, VSCO is hands down a favorite in the design community. But editing apps can be overwhelming and we get it. 

But VSCO is different. The app is available on both iOS and Android and offers easy-to-use editing tools and a vast range of stylish film-like presets and social features making it a must-have app for absolutely anyone who takes pictures. 

Pricing: The app is FREE to download and has in-app purchase offers. 

2. Snapseed

Snapseed is now owned by Google and offers pro-level editing tools to a user. From Lens blur to tonal contrast to HDR scape, there’s nothing that this app doesn’t offer. The app is really lightweight as compared to similar apps like it which greatly reduces the burden of extra space and memory requirements that worries most phone users anywhere. 

Here’s a quick tutorial that will teach you how to use Snapseed in 7 easy steps:

Pricing: The app is FREE to download. 

3. Enlight Pixaloop Photo Editor

Pixaloop allows you to easily edit photos with powerful, precise, and easy to use picture animation tools. The photo editor lets you see your image come to life with real-time edits as you create mesmerizing art in moments. 

If you’re looking to transform your snaps into gorgeous living photos and wow your audience Enlight Pixaloop photo editor is for you!

Pricing: The app is FREE to download and has in-app purchase offers. 

4. Adobe Lightroom for app

Adobe Photoshop Lightroom is a free, powerful, yet intuitive photo editor. The app offers tons of free features including a pro-level camera to give you an edge. Upgrade to unlock powerful tools and features like the healing brush, selective edits, geometry, storage, Adobe Sensei, and more. 

Check out this video that explains all its features and how you can use them:

Pricing: The app is FREE to download and has in-app purchase offers. 

5. Instasize

Instasize isn’t just visual editing software—it’s a toolkit for creatives that encompasses both photo and video, geared especially to the social media-savvy audience. It offers a range of editing options that allow you to change what you want up to small details, and content updates every month only add to their large roster of filters, borders, text styles, and more.

The app is offered on both iOS and Android with free and premium tiers.

Here’s a quick link to their tutorial:
Pricing: The app is FREE to download, with premium at $4.99 per month after a 7-day free trial.

Social Media Planning Tools: Content Scheduling & Insights

1. MeetEdgar

MeetEdgar makes it easy to schedule and automate your content on Facebook, Twitter, and Instagram. From writing posts for you (seriously) to re-posting evergreen content, Edgar has you covered! 

Pricing: MeetEdgar starts at USD 19/per month. 

2. Buffer

One of the best social scheduling software in the market, Buffer offers you tons of features to Plan, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your small business. 

Pricing: Buffer starts at USD 15/per month. 

3. Later

If you’re looking to champion Instagram and make it the main channel for your business, then Later is what you need. From Instagram scheduling to Linkinbio, analytics to user-generated content, there are tons of features that Later offers to its users. 

Pricing: Later offers a FREE as well as a Solopreneur plan which is priced at USD 9/per month. 

4. Plann

Plann is yet another Instagram tool that offers advanced Instagram analytics, hashtag tools, competitor metrics, smart scheduling, best times to post and a unique best color palette feature, with a clever drag and drop workspace. 

Planning a feed is something that we all struggle with and Plann can be a handy tool to solve this problem.

Pricing: Later offers a FREE as well as a Solopreneur plan which is priced at USD 9/per month. 

Social Media Planning Tools: Miscellaneous

Now that you’ve seen the design, editing and content planning tools let’s look at a few tools that can’t be put into a category, but are still valuable in helping you create content without breaking a sweat! 

  1. Unfold – Create beautiful Instagram stories with templates 
  2. Buffer Stories Creator – Quickly create thumb-stopping content for Facebook and Instagram Stories. 
  3. Instagram Caption Maker – Create Instagram posts with clean line breaks and get perfect captions every time. 
  4. Quote Genius – Create beautiful images quotes for your social media feed. 
  5. Sked Social Regram – Sked Social Regram is an extension to the paid subscription service Sked Social, which allows you to schedule and upload images and videos to Instagram to one or more accounts. 
  6. Linktree – Add link in bio with this easy tool. 

Over To You!

There you have it! All the social media planning tools that you need to plan and create a feed that’ll attract followers.

Which of the tools from the list made you excited? Share with us in the comments below.

Looking for ways to build social media followers for your salon, wellness or barber business? Download our Social Media Starter Pack with the right goodies to get you started!

You may also like

How to Manage Money as a Hair, Beauty, Wellness or Barber Entrepreneur: The 2020 Guide to Cut Costs, Price Right & Earn More (with Calculators)
8 min read

Wondering how to manage money? Read along to find actionable tips to crush your financial goals with…

Monthly round-up of small business tips. Delivered straight to your inbox

Get started today and join 22,000+ small business

entrepreneurs on Genbook

30 day free trial. No credit card needed.