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Valentine's Day Marketing Campaigns That Will Bring Your Barber and Beauty Business to Life

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If you play your cards right, Valentine’s Day can be an impressively fruitful day for your barbershop or hair and beauty business. Although people like to complain about this holiday, calling it a festival of artificial overconsumption, the statistics are indisputable - year by year, we spend more and more on Valentine’s Day and the trend shows no sign of stopping. The National Retail Federation survey found that more than half (52%) of consumers plan to celebrate Valentine's Day. The average consumer will spend $192.80, up from $175.41 based on the data from 2022, and there is no denying that health, hair & beauty services are not only one of the most popular gift ideas but also a tool many people use to get ready for this special day.

This is why if you own a beauty salon, barbershop, spa, or brows and lashes studio, you should spend some time planning your Valentine’s Day marketing campaign. Fortunately, you have us - and we have just the guide to help you develop your strategy and the best tips to encourage more bookings and boost your revenue this year!

valentines day campaigns

How to See Things From the Client’s Perspective 

Let’s begin with some theory before we jump into practice. What is Valentine’s Day that makes it such a profitable time for the industry? You need to understand the mechanism behind it - “cracking the code” of how people think and what drives their behavior allows you to find the best tone of voice and target the proper audience when running your marketing campaigns.

So, how does it work? Well, even people who declare they are immune to the Valentine’s Day craze start to feel the need to show appreciation to their loved ones. Sometimes it’s pure peer pressure, sometimes it’s a genuine drive to do something nice (“well, it’s still a good occasion to do so”), and sometimes even a twisted desire to do something despite it (“screw romance, I’m gonna order your big Valentine’s Day pizza for couples and eat it all myself”). Regardless of the motivation, the effect remains the same - consumption. As a service provider, all you need to do is simply push the right buttons. This smoothly leads us to…

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Targeting, targeting, targeting!

In marketing, “targeting” is a strategy that involves dividing your intended audience into groups linked by some relevant factor, to reach each one of them with a more personalized message.

Mind that these groups will vary depending on the occasion - sometimes you may want to group your audience by their age (for example when promoting your anti-aging treatments), the other time it’s the gender that is relevant (for example when you are planning a campaign for Women’s Day). On Valentine’s Day, grouping your audience by their circumstances and intended behavior is very useful.

To put it simply, for Valentine’s Day you want to target:

  • People getting ready for Valentine’s Day
  • Couples wanting to spend this day pleasantly
  • People simply looking for a great gift idea
  • People who prefer to show some love to themselves

You can see where this is going. Although the occasion remains the same, the tone of voice, the timing, and the promoted services will vary in each of these cases!

Valentine’s Day Marketing Strategy Ideas

Now that we understand all the nitty-gritty, let’s focus on each specific campaign.

“Get Ready for Valentine’s Day" Campaign

It’s the campaign that strictly requires starting before Valentine’s Day approaches - at least one week, perfect would be two. Your target is people who want to prepare themselves for their dates - which gives you a wonderfully wide spectrum of services you can promote. After all, getting “date ready” may include anything from a new hairstyle to a full body wax!

Your tone of voice should be lighthearted and joyful, though be careful not to sound too pushy - you cannot suggest that your potential clients must change something in their appearance, but rather that an appointment at your salon will give them a confidence boost for their date night.

For the medium, your social media channels (mainly Instagram and Facebook) paired with SMS marketing will do the job beautifully. If you are using Booksy as an online booking software for your business, then definitely utilize the Message Blast feature  (get the most out of this free feature included on your subscription click here to learn the easy steps)  this way you can easily target the right audience and launch the campaign with just a few clicks!


Sample SMS Messages for Your Clients

For Hair Salons 

  • Get date-ready with a fabulous new hairstyle! Book your Valentine's makeover with us and let your hair do the talking 💇‍♀️✨ [link to your Booksy profile]
     
  • Love is in the hair! 🌹 Treat yourself to a fresh cut or color for Valentine's Day. Book now for a stunning new look! [link to your Booksy profile]
     

For Barbershops:

  • Valentine's Day is coming! Look sharp for that special someone with our expert grooming services. Book your spot now 👨‍✈️✂️ [link to your Booksy profile]
     
  • Impress your date with a fresh cut! Schedule your Valentine's trim with us and step out in style 🧔💼 [link to your Booksy profile]
     

For Lashes and Brows Salons:

  • Blink your way into their heart this Valentine's Day! Book your lash or brow appointment with us for a mesmerizing look 💘👁️ [link to your Booksy profile]
     
  • Eyes are the window to the soul, and we're here to make yours sparkle for Valentine's! Book your lash or brow session now 🌟👀 [link to your Booksy profile]
     

For Spas/Estheticians:

  • Valentine’s Day is the perfect excuse for a pamper session! Book a relaxing facial or body treatment with us and feel radiant 💆‍♀️🌹 [link to your Booksy profile]
     
  • Get that Valentine’s Day glow! Indulge in our spa treatments for a rejuvenating experience. Reserve your spot today! 💖🛁 [link to your Booksy profile]

couples valentines day marketing ideas with booksy

"Perfect Time for Two" Campaign

If you want to attract some lovebirds to your business, you must first prepare some special offers for them. It does not have to be anything complicated - not every salon can afford equipment for specials such as couple massages, but you can always simply add a nice discount on treatments booked for two people at once.

How to encourage couples to book their Valentine’s Day appointment with you? 

Emphasize the experience - the trick is to make it sound alluring. “Share the experience of getting pampered with your loved one and set the mood for the rest of the day at our spa” is a much more enticing message than just “spa treatments for couples at a discount”!

Again, SMS marketing and your social media channels will be perfect to spread the word.
 

Here are some great examples you can adapt for your business: 

  • Celebrate love and relaxation together! Enjoy a [Name of service] with someone special and get a sweet discount when booking for two. Make this Valentine’s Day unforgettable 💑🌹 [link to your Booksy profile]
     
  • Double the pampering, double the joy! Book our [Name of service] for you and your loved one this Valentine’s and savor a special couple's discount. Share the bliss! 💖✨ [link to your Booksy profile]
     
  • Valentine’s Day is better together! Experience our [Name of service] with your partner and enjoy a delightful discount for duo bookings. Create memorable moments 🥂💕 [link to your Booksy profile]

Keep Clients Coming Back List your business
best valentines marketing campaigns

“Self-Care First!” Campaign

Finally, the campaign targets the group we oftentimes forget about - consumers who either do not have that special someone to celebrate Valentine’s Day with or simply prefer to indulge in some self-love instead. Again, this one allows you to advertise a wide range of treatments, however, you should focus on those that bring pleasant experiences and initial gratification - so services like a foot massage, deep hair conditioning, or lash extensions (as opposed to, for example, laser treatments or waxing).

It’s especially important to choose the right tone of voice here - make sure you are not patronizing your audience, making it sound like you pity them. It’s an immediate failure! Instead, show your existing and potential clients that you support their choice to self-indulge and communicate a willingness to spoil them as much as possible.

To promote this campaign, focus on text messages - they are the most intimate form of marketing medium and thanks to them you can address the receiver in a very appealing, friendly way.
 

Perfect message ideas for your clients: 

  • Celebrate YOU this Valentine's Day! Indulge in self-care with our special treatments. Whether it's a relaxing foot massage or lush lash extensions, we're here to pamper you. Treat yourself to some well-deserved me-time 🌟💆‍♀️ [link to your Booksy profile]
     
  • Self-love is in the air! This Valentine's, why not spoil yourself with deep hair conditioning or a rejuvenating facial? You deserve the best, and we're here to deliver it. Book your self-care session now and bask in bliss 🧖‍♀️💕 [link to your Booksy profile]
     
  • No Valentine's plans? No problem! It's the perfect excuse for some luxurious self-care. Come in for a soothing foot massage or any of our gratifying treatments. Let's celebrate you and your well-being this season 🥰🎉 [link to your Booksy profile]

valentine's instagram quotes for your business with Booksy

Valentine’s Day Instagram Captions & Quotes for Your Business

This Valentine’s season, captivate your clientele with the perfect blend of romance and style through your social media presence. Whether you’re a hair salon, barbershop, lash and brow expert, or spa owner/esthetician, the right words can create an irresistible allure for your services. Embrace the spirit of love and beauty with these specially curated captions and quotes, designed to resonate with your audience and amplify your Valentine’s Day campaigns.

Hair Salons Valentine's quotes

  • Love is in the hair this Valentine's Day. Let's make every strand speak romance! 💇‍♀️❤️
  • Cupid called, he says it's time for Valentine's hair affair! ✂️💘
  • Roses are red, violets are blue, and our Valentine’s styles are waiting for you! 🌹✨
     

Barbershops Valentine's quotes

  • Get your Valentine’s cut that's sure to steal hearts. 💈❤️
  • Sharp looks for love season. Be your Valentine’s best catch! 👨‍✈️💘
  • This Valentine's, look dapper and feel fine. Book now your cut! 🎩


Lash & Brow Salons Valentine's quotes

  • Flutter into love with our Valentine's Day lash specials. Wink your way to their heart! 👁️💖
  • Love at first lash this Valentine's! Come in for a wink-worthy makeover. 🌹👀
  • Set hearts aflutter with stunning lashes and brows this Valentine's Day! 💕👀
     

Spas/Estheticians Valentine's quotes

  • Indulge in self-love this Valentine's with our spa specials. Pamper your heart out! 💆‍♀️❤️
  • Valentine’s Day glow-up? We’ve got you covered. Love your skin, love yourself! 🧖‍♀️💕
  • This Valentine's, let relaxation and beauty be your gift. Spa day, anyone? 💝🌸
     

Craft your Instagram posts with these heartwarming captions and quotes. Watch as your Valentine’s Day marketing brings not just likes and shares, but also bookings and smiles!

Conclusion

As you can see, knowing your target audience and understanding their habits is the key to success. And there is no better tool to help you gather and utilize useful data than professional salon management software. Booksy allows you to centralize client information, keep it safe, and use it for super-effective marketing campaigns. 

Try Booksy today for free, no credit card needed and see how much it changes the way you do business!

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